Spring recently had the opportunity to brand a new Ruston business, Penny Perfect. Penny Perfect is a children’s gift boutique that will specialize in unique, custom bags.
Drewett Architecture had designed a beautiful facade for Penny Perfect’s storefront that utilized organic, curvilinear shapes. With that already being established as a such a striking visual, it was a natural progression to use the same shapes to create a “P” shaped icon. This versatile icon will appear on all their merchandise, and even patterns to create the company’s gift tissue paper.