Archives

Advertising used to be simple. There were three parts: headline, body, footer containing contact information. But with the decline of traditional media forms such as newspaper, radio, and magazines, a metamorphosis has occurred. The message of advertising must now be delivered through new mediums such as Facebook, Twitter, YouTube, location apps for smartphones, just to name a few. What used to be a well-thought out formula has evolved into messages in 140 characters or less. The problem is this: everything I learned in school is now archaic!

Over the passage of time, survival equals adaptation. Those who can adapt to the changing environment will also be the ones to survive the challenges they face. And that is exactly how SPRING Media USA was born. We are adapters. And we can move your business forward by helping you adapt, too.

Smartphones are in the hands of over half of Americans. How does your business look to them?

The good news is this: people are good at what they are passionate about. And the team at SPRING loves to piddle around with technology, social media, graphic design, video production, iPhones, iPads, and of course, the world wide web. And we take that passion and harness it make your business come to life in the world of new media.

Curious? Wanna know more about us or meet us face to face? We’d love to. 855-321-SPRING (7774). We’re looking forward to MOVING your BUSINESS FORWARD!

4UACK9EW29EC

It is fairly obvious that social media plays a vital role in the business-to-consumer (B2C) relationship. Everyone from Political Figures to your grandmother (Hi, Nanna!) are sharing via social networks like Facebook and Twitter. In the marketing world,  social media has become the standard as a way to get the word out about products and communicate with customers.

Today, public relations, marketing, and technology go hand-in-hand. More often than not, companies are going online to reach out to their audience. Brands are apologizing via YouTube, launching product campaigns on Facebook, announcing mergers on their blog, and so on. The standard press release is almost a thing of the past. If a campaign doesn’t have a way for viewers to like, comment or share to their social network of choice — it doesn’t have legs.

As a business owner, if you do not embrace the power of social media and understand how it applies to your brand, you are at a competitive disadvantage. According to a recent post from socialmediaexaminer.com, over 80% of all Americans use a social network. Your competitors are already there and they are sharing, liking and posting their way to becoming your client’s new favorite brand.

So, you aren’t on Facebook, Twitter, or YouTube. You don’t have a blog, and, for Heaven’s sake, what is a podcast?! You understand the importance of using social media as a marketing tool but  don’t have the time to chase the ever-changing technology to benefit your business.

Well, friends, that is where SPRING Media comes in. We are experts of all things social media. We are constantly educating ourselves on the newest trends, strategies, tools and beyond. Contact us, we are here for you.

Spring Media recently created business-card-sized USB drives as a promotional item. They turned out very slick, here are a few pictures I took of the final product.

You are actively engaging, promoting and connecting with fans and potential customers on Facebook so why do you need a Twitter account too? Here are our Top 10 reasons why your brand should have a presence on Twitter, and, as an ode to the microblogging website, in 140 characters or less.

These statistics are based on new research of consumer behavior on Twitter from Constant Contact and Chadwick Martin Bailey and Touch Agency Twitter Facts and Figures. Guess what? We’re on Twitter! Follow us @SpringMediaUSA.

“Here’s to the crazy ones: the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo… You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them because they change things… they push the human race forward. While some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.” – Think Different, by Steve Jobs

Walt Disney defined imagineering as the blending of creative imagination with technical know-how. I can’t think of someone from our recent history that exemplified the spirit of imagineering more than Steve Jobs. So many people are stuck thinking inside the box. Steve Jobs dared us to think differently.

Thinking differently directly corresponds to the second principle of imagineering:

2. Blue Sky: The early stages in the idea-generation process when anything is possible. There are not yet any considerations taken into account that might rein in the creative process. At this point, the sky’s the limit!

Rather than talk about how SPRING applies the imagineering principle of Blue Sky in practice, I’d like to just acknowledge the passing of a pioneer and visionary. He thought differently. May we be so bold.